This post isn’t meant to demonize any specific training method or sport. It’s simply meant to shine a light on the false realities often portrayed on social media. Platforms like Instagram and TikTok are notorious for distorting reality — whether it’s luxury vacations, expensive cars, or “perfect” lives. But the illusion I’m talking about here is the one surrounding extreme physiques — the kind that many people mistakenly view as the ultimate picture of health, or something that’s actually sustainable long-term. Let’s be honest: many of those images are heavily edited, perfectly lit, and timed during peak physical condition. And while I’ll generalize a bit here, the bodybuilding community is most often associated with posting “physique updates,” flexing videos, and competition photos. To be clear, this isn’t a knock on bodybuilders. The work, discipline, and sacrifice that go into preparing for a show are nothing short of incredible. These athletes...Read more

🦃 November is here! We have a lot of exciting things in the works, I have been eager to share them with you all as we approach the end of the year. First being that this is how you will see the newsletter each month as a member. We will send a link via text/email out each month when it’s posted, so you can open it directly to this post. I hope everyone is enjoying the latest cycle of Front Squat/Overhead Squat, Power clean, and Bench press we have been working on. Not much longer, and we will have our retest. Member of the Month This month, we are picking two athletes for M.O.M. First is Doni Drake – Doni was nominated because she has been so consistent this last year. She started at the gym in May of 2024, coming occasionally, but from September 2024 to this September 2025,...Read more

2026 Iron Cowboy New Year Nutrition Challenge Challenge Duration: January 5th – February 15th, 2026 (6 Weeks)Cost: $25 per person / $50 per teamPrize: 💰 Cash Jackpot! — 100% of entry fees go straight to the winning team. WHAT IT’S ABOUT Rather than demonize people for feeling motivated going into the new year we want to actually help you capitalize on that motivation. We know its fleeting, so if we can get you to actually see progress in that 6 weeks, you hopefully see how hard work and commitment = results. The Iron Cowboy Nutrition Challenge is a 6-week reset to kick off your year with momentum. It’s not a diet — it’s about learning how to fuel performance, recover better, and feel your absolute best. You’ll dial in your food, hydration, sleep, and consistency — the things that truly move the needle inside and outside the gym. WHAT TO...Read more

In a world that moves faster every day, it’s easy to overlook one of the most powerful tools we have for building a better life — place. Where you spend your time shapes who you become. The places you choose for work, rest, and growth have a direct impact on your mindset, your habits, and your happiness. Your Place for Work Your workspace isn’t just where you earn a paycheck — it’s hopefully where you create, build, and contribute. It’s where you bring discipline to your goals and purpose to your time. When your workspace reflects focus and intention, it pulls that same energy out of you. Whether it’s a job site, an office, or your own small business, your “place for work” should challenge you to rise to the occasion every day. Your Place for Rest Rest doesn’t just happen — it’s cultivated. It may be your home, camping...Read more

As a gym owner one of my jobs is to make sure that the gym is helping fullfill the needs of our community. I look around our community and see a ton of people that still need fitness in their lives. I watched my own grandparents not have a safe, fun, and effective fitness outlet as they aged and I cannot help but think I could have done more to help them live longer, and a higher quality of life longer. Now at 32 I am making an effort to give that to my parents generation. I know how scary the word CrossFit can be, and thats why we are starting our L.I.F.E class this DECEMBER! L.I.F.E stands for “Longevity, Independence, Functional efficiency,” and it aims to demonstrate that no one is too old or out of shape to benefit from the basic CrossFit principles of utilizing a variety of...Read more